Actually, there should be a new holiday, where we celebrate books and reading, and we buy each other and ourselves nothing but books and book paraphernalia! Instead of hearts and flowers filling our heads, the whole day should be focused on everything biblio. We could call it Bibliotine's Day! Send yourself or your loved one a bibliotine!
I think that late February or March would be perfect for this. The weather usually sucks in the midwest then, which makes me more likely to read than to do many other things, like go out in the yard and pick up thawing dog poop.